Concepedia

Alexandra Velasco

AV

Statistics

Publications

1

Citations

44

H-Index

1

Active since

2019

Affiliations

Universidad San Francisco de Quito(Current)

Alexandra Velasco is an author at Universidad San Francisco de Quito specializing in nutritional label design, brand management, and labeling effects on food choice.

Publications per year

2019–2019

1

Publications

1

The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels

Franklin Velasco, Alexandra Velasco · Journal of Business Research · 2019 · 44 citations

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