Concepedia

Author

An‐Pin Wei

Sun Yat-sen University

Also Known As

A-P Wei, An-Pin Wei, An‐Pin Wei

18

Publications

212

Citations

7

H-Index

31

Concepts

All Affiliations

Sun Yat-sen UniversityNational Sun Yat-sen UniversityChung Hua University
AW

About

An‐Pin Wei is an author at Sun Yat-sen University specializing in marketing, management, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

4

4

114

2

Management

4

4

114

3

Marketing

4

4

114

4

Finance

2

2

50

5

Advertising Effectiveness

1

1

11

An‐Pin Wei

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5

Publications

165

Citations

5

H-Index

YearCitations

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