Concepedia

Gary B. Gagnon

GB

4

Publications

88

Citations

4

H-Index

2002

Active since

Affiliations

Central Michigan University(Current)

Gary B. Gagnon is an author at Central Michigan University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionTotal Quality ManagementHospitalityService QualityConsumer ResearchHospitality ManagementBias

Publications per year

2002–2008

4

Publications

4

The Impact of Customization and Reliability on Customer Satisfaction in the U.S. Lodging Industry

Gary B. Gagnon, Yae Sock Roh · Journal of Quality Assurance in Hospitality & Tourism · 2008 · 29 citations

Total Quality Management, Customer Satisfaction, Customer Experience +18

Seven keys to improving customer satisfaction programs

Michael Scott Garver, Gary B. Gagnon · Business Horizons · 2002 · 26 citations

Total Quality Management, Customer Satisfaction, Customer Experience +7

A Causal Relationship Between the Balanced Scorecard Perspectives

Jeong Ah Park, Gary B. Gagnon · Journal of Human Resources in Hospitality & Tourism · 2006 · 23 citations

Total Quality Management, Customer Satisfaction, Behavioral Decision Making +24

Educators Who Have Made a Difference for Their Students: Observations and Reflections of Three Nationally Recognized Marketing Professors

Elsie “Pookie” Sautter, Gary B. Gagnon, Jakki J. Mohr · Journal of Marketing Education · 2007 · 10 citations

Faculty Issue, Student Teaching, Faculty Professional Development +20

Rows per page

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