Vera Pedragosa

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective

Helena Ferreira Barbosa, Jerónimo García‐Fernández, Vera Pedragosa et al. · International Journal of Sports Marketing and Sponsorship · 2021 · 60 citations · Full text

Business, Marketing, Consumer Behavior +15

Expectations, satisfaction and loyalty in health and fitness clubs

Vera Pedragosa, Abel Correia · International Journal of Sport Management and Marketing · 2009 · 59 citations · Full text

Business, Marketing, Marketing Management +12

The role of emotions on consumers' satisfaction within the fitness context

Vera Pedragosa, Rui Biscaia, Abel Correia · Motriz Revista de Educação Física · 2015 · 38 citations · Full text

Business, Marketing, Psychology +16

Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity

André Calapez, Tiago Ribeiro, Victor Manoel Cunha de Almeida et al. · International Journal of Sports Marketing and Sponsorship · 2023 · 20 citations · Full text

Business, Marketing, Social Psychology +14