Concepedia

Victor Manoel Cunha de Almeida

VM

Statistics

Publications

10

Citations

161

H-Index

10

Active since

2015

Affiliations

Universidade Federal do Rio de Janeiro(Current)

University of Lisbon

Victor Manoel Cunha de Almeida is an author at Universidade Federal do Rio de Janeiro specializing in culture, sports marketing, and brand equity.

Top concepts

CultureMarketingManagementBrand EquityBrand AwarenessSocial InfluenceSports MarketingBusinessSponsorshipSocial Identity

Publications per year

2015–2023

10

Publications

10

The effect of simultaneous sponsorship of rival football teams

João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida · BAR - Brazilian Administration Review · 2015 · 26 citations · Full text

Marketing, Team Identification, Social Identity +14

Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity

André Calapez, Tiago Ribeiro, Victor Manoel Cunha de Almeida et al. · International Journal of Sports Marketing and Sponsorship · 2023 · 19 citations · Full text

Digital Marketing, Fan Communities, Sports Sponsorship +28

Does the Olympic legacy perceived in the host city influence the resident support after the games?

Tiago Ribeiro, Victor Manoel Cunha de Almeida · International Journal of Sport Policy and Politics · 2021 · 17 citations

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

Natalie Düsenberg, Victor Manoel Cunha de Almeida, João Amorim · Brazilian Business Review · 2016 · 16 citations · Full text

Theoretical Model of Engagement in the Context of Brand Communities

Flávia D'Albergaria Freitas, Victor Manoel Cunha de Almeida · Brazilian Business Review · 2017 · 16 citations · Full text

Customer Satisfaction, Culture, Brand Equity +11

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