Concepedia

João Guilherme Barbosa de Amorim

JG

Statistics

Publications

2

Citations

42

H-Index

2

Active since

2015

Affiliations

Universidade Federal do Rio de Janeiro(Current)

João Guilherme Barbosa de Amorim is an author at Universidade Federal do Rio de Janeiro specializing in brand equity, sports sponsorship, and business.

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Publications per year

2015–2019

2

Publications

2

The effect of simultaneous sponsorship of rival football teams

João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida · BAR - Brazilian Administration Review · 2015 · 26 citations · Full text

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Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida · BAR - Brazilian Administration Review · 2019 · 16 citations · Full text

, , +27

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