3
Publications
119
Citations
3
H-Index
2005
Active since
Affiliations
Helena Ferreira Barbosa is an author at Universidad de Sevilla specializing in e-learning, program evaluation, and educational assessment.
Top concepts
BusinessEducationMarketingE-learningManagementMotivationTechnologyService QualityUser ExperienceMobile Marketing
Publications per year
2005–2023
3
3
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective
Helena Ferreira Barbosa, Jerónimo García‐Fernández, Vera Pedragosa et al. · International Journal of Sports Marketing and Sponsorship · 2021 · 59 citations · Full text
Customer Experience, Customer Satisfaction, Digital Marketing +26
Rows per page
1–3 of 3