Concepedia
Statistics
Publications
14
Citations
779
H-Index
12
Active since
1997
Affiliations
Universidad Carlos III de Madrid(Current)
Universidad Europea
Universidad Publica de Navarra
Esan University
Universidad Politécnica de Madrid
Julio Cerviño is an author at Universidad Carlos III de Madrid specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyInternational BusinessGlobalizationBrand StrategyGlobal StrategyInternational MarketingBrand Equity
Publications per year
1997–2024
International students' decision‐making process
José María Cubillo Pinilla, Joaquín Sánchez, Julio Cerviño · International Journal of Educational Management · 2006 · 477 citations · Full text
International Marketing, Relative Importance, Educational Psychology +20
Towards an integrative framework of brand country of origin recognition determinants
Óscar Martín Martín, Julio Cerviño · International Marketing Review · 2011 · 45 citations
Digital Marketing, International Marketing, Consumer Research +24
International franchise expansion of service chains: insights from the Spanish market
Verónica Baena Graciá, Julio Cerviño · Service Industries Journal · 2012 · 39 citations
International Marketing, International Franchise Expansion, International Entrepreneurship +22
Global integration without expatriates
Jaime Bonache, Julio Cerviño · Human Resource Management Journal · 1997 · 38 citations · Full text
Human Migration, Multinational Enterprise, Internationalization +20
Hotel and Tourism Development in Cuba
Julio Cerviño, José María Cubillo Pinilla · Cornell Hotel and Restaurant Administration Quarterly · 2005 · 29 citations · Full text
Tourism Management, Tourism Supply, International Tourism +16
Rows per page
1–5 of 14