Concepedia

Farbod Fakhreddin

FF

Statistics

Publications

3

Citations

127

H-Index

3

Active since

2021

Affiliations

Payame Noor University(Current)

Middlesex University

Farbod Fakhreddin is an author at Payame Noor University specializing in customer satisfaction, new product development, and technology transfer.

ORCID

Top concepts

Publications per year

2021–2022

3

Publications

3

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior

Farbod Fakhreddin, Pantea Foroudi · Journal of Promotion Management · 2021 · 90 citations

The impact of market orientation on new product performance through product launch quality: A resource-based view

Farbod Fakhreddin, Pantea Foroudi · Cogent Business & Management · 2022 · 22 citations · Full text

The bidirectional complementarity between market orientation and launch proficiency affecting new product performance

Farbod Fakhreddin, Pantea Foroudi, Mehdi Rasouli Ghahroudi · Journal of Product & Brand Management · 2021 · 15 citations · Full text

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