Concepedia

Humaira Mahi

HM

Statistics

Publications

4

Citations

272

H-Index

4

Active since

2003

Affiliations

Michigan State University(Current)

Humaira Mahi is an author at Michigan State University specializing in marketing, globalization, and global consumption.

Publications per year

2003–2012

4

Publications

4

The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances

Akshay R. Rao, Humaira Mahi · Marketing Science · 2003 · 81 citations

Business, Business Economics, Marketing +14

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Giana M. Eckhardt, Humaira Mahi · Journal of Macromarketing · 2004 · 81 citations

Social Sciences, International Business, International Management +11

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

Giana M. Eckhardt, Humaira Mahi · Journal of Macromarketing · 2012 · 70 citations

Social Sciences, Cultural Studies, Marketing +17

Organized retailing in India: upstream channel structure and management

Chitra Srivastava Dabas, Brenda Sternquist, Humaira Mahi · Journal of Business and Industrial Marketing · 2012 · 40 citations

Management, Marketing, Supply Chain Management +15

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