Lina Xiong

The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model

Woojin Lee, Lina Xiong, Clark Hu · International Journal of Hospitality Management · 2011 · 315 citations

User Perception, Social Media, Facebook Users +11

“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

Lina Xiong, Ceridwyn King, Rico Piehler · International Journal of Hospitality Management · 2013 · 159 citations

Marketing, Employee Perspective, Management +11

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Rico Piehler, Ceridwyn King, Christoph Burmann et al. · European Journal of Marketing · 2016 · 152 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong et al. · Journal of Travel Research · 2017 · 103 citations

Tourism Literature, Digital Marketing, Consumer Research +21

Motivational drivers that fuel employees to champion the hospitality brand

Lina Xiong, Ceridwyn King · International Journal of Hospitality Management · 2014 · 86 citations

Hospitality Marketing, Business, Brand Development +13