Concepedia

J.L.C.M. Woltman Elpers

JW

Statistics

Publications

2

Citations

256

H-Index

2

Active since

2003

Affiliations

University of Michigan(Current)

J.L.C.M. Woltman Elpers is an author at University of Michigan specializing in social sciences, communication, and marketing.

Publications per year

2003–2004

2

Publications

2

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

J.L.C.M. Woltman Elpers, Michel Wedel, Rik Pieters · Journal of Marketing Research · 2003 · 147 citations

Social Sciences, Communication, Marketing +15

Humor in Television Advertising: A Moment‐to‐Moment Analysis

J.L.C.M. Woltman Elpers, Ashesh Mukherjee, Wayne D. Hoyer · Journal of Consumer Research · 2004 · 109 citations

Social Sciences, Communication, Marketing +10

1–2 of 2