Cheng Yu

To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming

Cheng Yu, Jun‐Hwa Cheah, Yide Liu · International Journal of Contemporary Hospitality Management · 2022 · 63 citations

Social Sciences, Communication, Marketing +9

The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements

Wangbing Shen, Haixia Gu, Linden J. Ball et al. · Journal of Cleaner Production · 2020 · 48 citations

Business, Communication, Marketing +17

Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis

Yide Liu, Cheng Yu, Svenja Damberg · International Journal of Sports Marketing and Sponsorship · 2021 · 45 citations

Management, Social Psychology, Tourism Management +10

Progress in optimizing thermal performance of nitrate salts and their mixtures for thermal energy storage

Yunxiu Ren, Chao Xu, Qiang Zhang et al. · Renewable and Sustainable Energy Reviews · 2025 · 27 citations

Engineering, Chemical Engineering, Chemistry +14

Relationships between sales ethics, corporate social responsibility, trust, attitude, and loyalty in the real estate brokerage industry

Wen‐Chi Chen, Kuan-Mien Hsieh, Chueh-Shih Lin et al. · Social Behavior and Personality An International Journal · 2020 · 14 citations · Full text

Business, Marketing, Marketing Management +14