Jack Narayan

Statistics

Publications

Citations

144

H-Index

Active since

1986

Affiliations

Syracuse University(Current)

Jack Narayan is an author at Syracuse University specializing in intervention analysis, intervention effectiveness analysis, and advertising psychology.

Publications per year

1986–2002

Publications

Fibonacci Determinants

Nathan D. Cahill, John R. D’Errico, Darren A. Narayan et al. · College Mathematics Journal · 2002 · 61 citations

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Lakshman Krishnamurthi, Jack Narayan, S. P. Raj · Journal of Marketing Research · 1986 · 29 citations

Social Sciences, Economics, Marketing +14

Fibonacci Determinants

Nathan D. Cahill, John R. D’Errico, Darren A. Narayan et al. · College Mathematics Journal · 2002 · 27 citations · Full text

Natural Sciences, Mathematics, Combinatorics +1

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Lakshman Krishnamurthi, Jack Narayan, S.S. Onyx Nathanael Nirmal Raj · Journal of Marketing Research · 1986 · 16 citations

Social Sciences, Economics, Marketing +14

Intervention analysis using control series and exogenous variables in a transfer function model: A case study

Lakshman Krishnamurthi, Jack Narayan, S. P. Raj · International Journal of Forecasting · 1989 · 11 citations

Engineering, Systems Engineering, System Dynamics +7

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