Concepedia
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Publications
1
Citations
16
H-Index
Active since
1986
S.S. Onyx Nathanael Nirmal Raj is an author specializing in advertising, intervention analysis, and intervention impact analysis.
Publications per year
1986–1986
Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising
Lakshman Krishnamurthi, Jack Narayan, S.S. Onyx Nathanael Nirmal Raj · Journal of Marketing Research · 1986 · 16 citations
Social Sciences, Economics, Marketing +14
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