Concepedia

Jungsun Ahn

JA

6

Publications

471

Citations

6

H-Index

2008

Active since

Affiliations

Hongik University(Current)

Kyung Hee University

Southern Methodist University

Jungsun Ahn is an author at Hongik University specializing in communication, arts, and advertising.

Top concepts

CommunicationArtsMarketingManagementAdvertisingConsumer ResearchSocial MediaSocial SciencesBrand ManagementBrand Development

Publications per year

2008–2016

6

Publications

6

Personality traits and self-presentation at Facebook

Eun-Sun Lee, Jungsun Ahn, Yeo Jung Kim · Personality and Individual Differences · 2014 · 159 citations

Social Identity, Personality Psychology, Social Media +8

How do people use Facebook features to manage social capital?

Eun-Sun Lee, Yeo Jung Kim, Jungsun Ahn · Computers in Human Behavior · 2014 · 137 citations

Social Media, Social Networks, Social Computing +10

Enhancing Recall and Recognition for Brand Names and Body Copy: A Mixed-Language Approach

Jungsun Ahn, Carrie La Ferle · Journal of Advertising · 2008 · 87 citations

Targeted Advertising, Consumer Research, Communication +20

Language and advertising effectiveness: code-switching in the Korean marketplace

Jungsun Ahn, Carrie La Ferle, Doohwang Lee · International Journal of Advertising · 2016 · 34 citations

Multilingualism, International Marketing, Consumer Research +20

A content analysis of television food advertising to children: comparing low and general‐nutrition food

Hyuksoo Kim, Doohwang Lee, Yangsun Hong et al. · International Journal of Consumer Studies · 2015 · 29 citations

Nutrition, Public Health Nutrition, Consumer Research +25

Rows per page

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