Simona Haasova

Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments

Sonja Kunz, Simona Haasova, Arnd Florack · Psychology and Marketing · 2019 · 104 citations · Full text

Agriculture, Food Science, Psychology +17

Practicing the (un)healthy = tasty intuition: Toward an ecological view of the relationship between health and taste in consumer judgments

Simona Haasova, Arnd Florack · Food Quality and Preference · 2019 · 61 citations

Agriculture, Health Behavior, Psychology +14

Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions

Sonja Kunz, Simona Haasova, Jannik Rieß et al. · Foods · 2020 · 38 citations · Full text

Agriculture, Food Science, Marketing +16

Connectedness With Nature and Individual Responses to a Pandemic: An Exploratory Study

Simona Haasova, Sandor Czellar, Leïla Rahmani et al. · Frontiers in Psychology · 2020 · 32 citations · Full text

Social Sciences, Psychology, Social Psychology +11

The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products

Arnd Florack, Teresa Koch, Simona Haasova et al. · Journal of Consumer Psychology · 2021 · 29 citations

Business, Marketing, Marketing Management +15