Sonja Kunz

Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments

Sonja Kunz, Simona Haasova, Arnd Florack · Psychology and Marketing · 2019 · 104 citations · Full text

Agriculture, Food Science, Psychology +17

Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions

Sonja Kunz, Simona Haasova, Jannik Rieß et al. · Foods · 2020 · 38 citations · Full text

Agriculture, Food Science, Marketing +16

The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products

Arnd Florack, Teresa Koch, Simona Haasova et al. · Journal of Consumer Psychology · 2021 · 29 citations

Business, Marketing, Marketing Management +15

Food Is All Around: How Contexts Create Misbeliefs About the Health–Taste Relationship

Sonja Kunz, Simona Haasova, Niklas Pivecka et al. · Psychological Science · 2023 · 15 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +12

The sustainability liability revisited: Positive versus negative differentiation of novel products by sustainability attributes

Sonja Kunz, Arnd Florack, Ines Campuzano et al. · Appetite · 2021 · 13 citations · Full text

Agriculture, Food Science, Marketing +14