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Practicing the (un)healthy = tasty intuition: Toward an ecological view of the relationship between health and taste in consumer judgments

Food ChoiceEcological ViewBehavioral SciencesConsumer Decision MakingBehavioral Decision MakingConsumer StudyManagementConsumer ResearchConsumer JudgmentsConsumer BehaviorSocial SciencesTaste PerceptionSensometricsMarketingConsumer AttitudePsychologyBehavioral Economics