Concepedia

Concha R. Neeley

CR

4

Publications

117

Citations

4

H-Index

2005

Active since

Affiliations

Central Michigan University(Current)

University of North Texas

Concha R. Neeley is an author at Central Michigan University specializing in management, marketing, and behavioral decision making.

Top concepts

MarketingManagementBusinessEducationHigher EducationConsumer ResearchBehavioral ScienceBehavioral Decision MakingE-learningValue Theory

Publications per year

2005–2010

4

Publications

4

Contingent consumer decision making in the wine industry: the role of hedonic orientation

Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett‐Hensel · Journal of Consumer Marketing · 2010 · 39 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing

Iryna Pentina, Concha R. Neeley · Journal of Marketing for HIGHER EDUCATION · 2007 · 34 citations

Target Marketing, Student Retention, E-learning +13

Antecedents to Shopping Online: A Shopping Preference Perspective

Rajasree K. Rajamma, Concha R. Neeley · Journal of Internet Commerce · 2005 · 30 citations

Customer Satisfaction, User Perception, Behavioral Sciences +15

Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program

Concha R. Neeley, Kenneth S. Cherry · Marketing Education Review · 2010 · 14 citations

Professional Sales, Education, Learning-by-doing +16

Rows per page

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