Concepedia

Huimei Bu

HB

5

Publications

91

Citations

5

H-Index

2015

Active since

Affiliations

Macau University of Science and Technology(Current)

University of Macau

Huimei Bu is an author at Macau University of Science and Technology specializing in management, marketing, and brand management.

ORCID

Top concepts

Publications per year

2015–2024

5

Publications

5

Customer relationship investment and relationship strength: evidence from insurance industry in China

Guicheng Shi, Huimei Bu, Yuan Ping et al. · Journal of Services Marketing · 2016 · 32 citations

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The mediating roles of <i>renqing</i> and <i>ganqing</i> in Chinese relationship marketing

Xinhua Zhou, Guicheng Shi, Matthew Tingchi Liu et al. · Nankai Business Review International · 2015 · 18 citations · Full text

, , +18

Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation

Xia Liao, Yu-Hao Zheng, Guicheng Shi et al. · Technological Forecasting and Social Change · 2024 · 15 citations

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Huimei Bu, Rui Huang, Shiyu Liang et al. · Psychology Research and Behavior Management · 2023 · 13 citations · Full text

How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market

K. Wayne Yang, Huimei Bu, Rui Huang et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 13 citations

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