Rui Huang

Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention

Rui Huang, Hui-Mei Bu · Psychology Research and Behavior Management · 2022 · 46 citations · Full text

Management, Psychology, Tourism Management +17

Application of the extended theory of planned behavior to understand Chinese students’ intention to improve their oral health behaviors: a cross-sectional study

Hongyan Shi, Jingya Wang, Rui Huang et al. · BMC Public Health · 2021 · 23 citations · Full text

Public Health, Health Behavior, Adolescent Health +7

How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market

Huimei Bu, Rui Huang, Matthew Tingchi Liu · Asia Pacific Journal of Marketing and Logistics · 2024 · 18 citations

Business, Marketing, Marketing Management +14

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Huimei Bu, Rui Huang, Shiyu Liang et al. · Psychology Research and Behavior Management · 2023 · 16 citations · Full text

Business, Marketing, Marketing Management +17

Association of oral health knowledge, self-efficacy and behaviours with oral health-related quality of life in Chinese primary school children: a cross-sectional study

Jie Zhao, Hongyan Shi, Jingya Wang et al. · BMJ Open · 2022 · 13 citations · Full text

Dentistry, Health Behavior, Oral Health Sciences +9