Concepedia

Rik Paul

RP

5

Publications

118

Citations

5

H-Index

2012

Active since

Affiliations

ICFAI Foundation for Higher Education(Current)

BML Munjal University

Rik Paul is an author at ICFAI Foundation for Higher Education specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementBusinessCustomer ServiceCustomer SatisfactionService QualityConsumer BehaviorConsumer ResearchMarketing StrategyHealth

Publications per year

2012–2019

5

Publications

5

Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions

Rik Paul, Sudeepta Pradhan · Services Marketing Quarterly · 2019 · 61 citations

Consumer Perception of Genetically Modified Food: Empirical Evidence From India

Santanu Mandal, Rik Paul · Journal of International Food & Agribusiness Marketing · 2012 · 16 citations

Agricultural Economics, Consumer Research, Gm Foods +21

Developing a service value measurement scale in retail banking services

Sanjit Kumar Roy, Rik Paul, Ali Quazi et al. · International Journal of Bank Marketing · 2018 · 15 citations

Customer Experience, Customer Satisfaction, Business Intelligence +21

Relative importance of service value by customer relationship stages

Abhilash Ponnam, Rik Paul · International Journal of Bank Marketing · 2017 · 13 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +13

Teaching Customer Experience Quality and its Significance in Retail Management: A Role Playing Game using Chinese Puzzle ‘Tangram’

Rik Paul, Abhilash Ponnam · Decision Sciences Journal of Innovative Education · 2018 · 13 citations

Total Quality Management, Customer Satisfaction, Customer Experience +19

Rows per page

1–5 of 5