Concepedia

W. Wayne Talarzyk

WW

Statistics

Publications

10

Citations

622

H-Index

10

Active since

1972

Affiliations

The Ohio State University(Current)

W. Wayne Talarzyk is an author at The Ohio State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionBusinessMotivationConsumer BehaviorBrand EquityInteractive MarketingArts

Publications per year

1972–1994

10

Publications

10

An Attitude Model for the Study of Brand Preference

Frank M. Bass, W. Wayne Talarzyk · Journal of Marketing Research · 1972 · 207 citations

Attitude Model, Customer Satisfaction, Consumer Study +18

Perceived Instrumentality and Value Importance as Determinants of Attitudes

Jagdish N. Sheth, W. Wayne Talarzyk · Journal of Marketing Research · 1972 · 101 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

An Attitude Model for the Study of Brand Preference

Frank M. Bass, W. Wayne Talarzyk · Journal of Marketing Research · 1972 · 94 citations

Attitude Model, Customer Satisfaction, Brand Equity +7

Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Robert E. Widing, W. Wayne Talarzyk · Journal of Marketing Research · 1993 · 93 citations

Engineering, Business Intelligence, E-services +23

Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Robert E. Widing, W. Wayne Talarzyk · Journal of Marketing Research · 1993 · 35 citations

1–5 of 10