New Trends in Sustainable Business and Consumption

The New Paradigm of Online Marketing: A Study of Generation Z Consumers’ Behaviour and Their Attitude Towards Brands

Alexandra Popa, Corina Aurora Barbu, Alina Elena Ionașcu · 2023 · 13 citations · Full text

Business, Marketing, Marketing Management +14

Evaluating the Effects of HRM Practices on Employee Engagement and Organizational Culture

Andra Nicoleta Ploscaru, Claudia Cristina Rotea, Simona Dumitriu et al. · 2023 · 12 citations · Full text

Management, Human Resource Management, Organizational Behavior +11