Cornell Hotel and Restaurant Administration Quarterly · 1998 · 17 citations · 0 references
ManagementMarketingMarketing ManagementDigital MarketingHotel ManagementLodging OperationsCustomer EngagementCustomer Experience ManagementHotel MarketingHotel Customer ExperienceHotel Digitalization
Most Hotel managers believe that the internet's primary use will be as a marketing tool—and that its real impact has yet to be felt.