EMBEDDED SOCIAL LEARNING IN ONLINE SOCIAL NETWORKING

Abstract

Online social networking has deeply penetrated university campuses, influencing multiple aspects of student life. We investigate the impacts of individual online social networking engagement (e.g., on Facebook) from a pedagogical standpoint. Based on social learning theory, we argue that online social networking engagement leads university students to attain positive learning outcomes (self-esteem development, satisfaction with university life, and performance). We further argue that three attributions of social learning (self-efficacy belief, social acceptance and acculturation) bridge individual online social networking engagement with desired learning outcomes. Results from a survey accompanied by focus group discussions demonstrate the substantial impact of university student online social networking on social learning processes and outcomes.