Concepedia

Targeting transitions: marketing to consumers during life changes

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Choice Reviews Online · 1995 · 23 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarketing StrategyStrategic MarketingConsumer NeedsConsumer TheoryCustomer EngagementIntegrated Marketing CommunicationsLifecycle MarketingTransition ManagementConsumer LifestylesCustomer Journey StagesCustomer Transition Analysis