Concepedia

Customer Transition Analysis

Customer Transition Analysis is a methodological framework within customer journey analysis that specifically models and evaluates the behavioral and decision-making shifts of customers as they move between distinct stages or touchpoints in their interaction with a product, service, or brand.

4

Publications

66

Citations

6

Authors

4

Institutions

Publications per year

2017–2026

1

Parents

Publications

4

Targeting transitions: marketing to consumers during life changes

Choice Reviews Online · 1995 · 23 citations

, , +12

Customer segment transition through the customer loyalty program

Makoto Kimura · Asia Pacific Journal of Marketing and Logistics · 2021 · 22 citations · Full text

, , +17

Modeling the transition to a provider–customer relationship in servitization for expansion of customer activity cycles

Tatsunori Hara, Keita Sato, Tamio Arai · CIRP Annals · 2016 · 11 citations

, , +10

An analytical approach to bundling in the presence of customer transition effects

Seokjoo Andrew Chang, Giri Kumar Tayi · Decision Support Systems · 2009 · 10 citations

, , +9

1–4 of 4

Authors

6

  1. GK
    Giri Kumar Tayi

    University at Albany, State University of New York, United States

    1 publications · 10 citations

    1

    h-index

  2. TA
    Tamio Arai

    The University of Tokyo, Japan

    1 publications · 11 citations

    1

    h-index

  3. MK
    Makoto Kimura

    Niigata University of International and Information Studies, Japan

    1 publications · 22 citations

    1

    h-index

  4. KS
    Keita Sato

    National Institute for Physiological Sciences, Japan

    1 publications · 11 citations

    1

    h-index

  5. TH
    Tatsunori Hara

    The University of Tokyo, Japan

    1 publications · 11 citations

    1

    h-index

1–5 of 6

Institutions

4

  1. Shibaura Institute of Technology

    Tokyo, Japan

    1 h-index

    1 publications

    11 citations

  2. University at Albany, State University of New York

    Albany, United States

    1 h-index

    2 publications

    20 citations

  3. The University of Tokyo

    Tokyo, Japan

    1 h-index

    1 publications

    11 citations

  4. Niigata University of International and Information Studies

    Niigata, Japan

    1 h-index

    1 publications

    22 citations

1–4 of 4

Venues

  1. Choice Reviews Online

    CRO · 1 publications · 23 citations

    1

    h-index

  2. Decision Support Systems

    1 publications · 10 citations

    1

    h-index

  3. CIRP Annals

    1 publications · 11 citations

    1

    h-index

  4. 1

    h-index

1–4