Journal of Retailing and Consumer Services · 2024 · 15 citations · 67 references
BusinessEconomicsMarketingBehavioral EconomicsConsumer BehaviorMicroeconomicsChoice BehaviorConsumer ChoiceConsumer Decision-makingConsumer Preference TestingDiscrete Choice ModelsStated Preference MethodsConsumer Preference MeasurementConsumption PreferencesDiscrete Choice Experiment DesignLocation PreferencesStore Choice Behavior
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Xianggui Qu · Technometrics · 2007 · 14.8K citations
A New Approach to Consumer Theory
Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations
The Choice Theory Approach to Market Research
Daniel McFadden · Marketing Science · 1986 · 1.3K citations