Research in International Business and Finance · 2024 · 12 citations · 48 references
ManagementFinanceFinancial ManagementBankingFinancial AnalyticsScale DevelopmentAdoption MeasurementMicrofinanceRating Scale DevelopmentTechnology AdoptionFinancial TechnologyFintech AdoptionReadiness For Technology AdoptionTechnology Adoption Curve
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations