Concepedia
Circular Economy and Sustainability · 2024 · 179 citations · 18 references
BusinessMarketingMarketing ManagementData MiningMachine LearningMarket SegmentationChurn AnalysisCustomer SegmentationSegment EvaluationSegmentation StrategySegmentation VariablesUnsupervised LearningCriticality SegmentationSegmentation Threshold Optimization
18
Customer segmentation and strategy development based on customer lifetime value: A case study
Su‐Yeon Kim, Taesoo Jung, Euiho Suh et al. · Expert Systems with Applications · 2005 · 337 citations
Business, Marketing, Marketing Management +17
Encryption and steganography-based text extraction in IoT using the EWCTS optimizer
Binay Kumar Pandey, Digvijay Pandey, Vinay Kumar Nassa et al. · The Imaging Science Journal · 2021 · 206 citations
Computing, Computer Science, Cybersecurity +16
A practical yet meaningful approach to customer segmentation
Claudio Marcus · Journal of Consumer Marketing · 1998 · 165 citations
Business, Marketing, Marketing Management +13
Transmission-Efficient Grid-Based Synchronized Model for Routing in Wireless Sensor Networks Using Bayesian Compressive Sensing
Deepa Devasenapathy, P. Madhumathy, R. Umamaheshwari et al. · SN Computer Science · 2023 · 144 citations
Computing, Computer Science, Electrical Engineering +12
Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach
Chenguang Wang · Information Processing & Management · 2022 · 102 citations
Business, Marketing, Marketing Management +11