Communicating the Big Picture With Employees: The Impacts of CEO Vision Communication on Employee Engagement

Yufan Sunny Qin, Marcia W. DiStaso, Alexis Bajalia Fitzsimmons, Eve Heffron

International Journal of Business Communication · 2023 · 13 citations · 62 references

Concepts

Abstract

Communicating an organizational vision with employees can be critical to help employees internalize the vision, which might in turn increase their willingness to get engaged with the work and subsequently achieve higher goals. The aim of this study is to examine whether and how CEO vision communication could influence employee engagement. This study also proposed employees’ perceptions of work meaningfulness and organizational identification as the potential underlying mechanism that mediates the relationship between CEO vision communication and employee engagement. An online survey was conducted with employees across various industries in the U.S.

References

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