European Journal of Tourism Research · 2023 · 243 citations · 13 references
ManagementComputer ScienceEducational TechnologyArtificial IntelligenceCreativityTourismGenerative Ai In EducationInsight GenerationAi-based PracticeArtificial Intelligence EducationArtificial Intelligence In HospitalityArtificial Intelligence In TourismElectronic PublishingHuman-computer Co-creativityNoveltyNovelty Generation
The study explores the impacts of OpenAI’s GPT on higher education and academic publishing, with originality stemming from interviewing ChatGPT itself. ChatGPT was employed as the interviewee, with questions focused on its effects on higher education, academic publishing, and the hospitality and tourism industry. ChatGPT can aid instructors and students by automating routine tasks and brainstorming, but over‑reliance risks eroding critical thinking and widening educational inequalities, it cannot replace human creativity, and it offers benefits to tourism and hospitality through personalized services and content creation.
In this paper, OpenAI's ChatGPT (Generative Pre-trained Transformer), also known as GPT-3, a machine-learning model that has the ability to generate human-like text, was employed as an interviewee instead of a human subject. The scope of the interview was the impacts of OpenAI's GPT on higher education and academic publishing. Particularly, several questions about the impacts of OpenAI's ChatGPT and other AI-based machine learning models on the hospitality and tourism industry and education were asked. The originality of this paper derives from having the ChatGPT as an interviewee. ChatGPT stated that its use helps instructors delegate monotonous tasks such as grading and focus on more intellectual tasks, and students may utilize ChatGPT to brainstorm ideas. ChatGPT confesses the risk of diminishing critical thinking for students in the case of over-reliance on ChatGPT as well as educational inequalities. For academic work, ChatGPT addressed it cannot be a substitute for human creativity and intellectuality because originality and novelty lack in outputs generated by ChatGPT. The tourism and hospitality industry can benefit from ChatGPT for certain things such as personalized services, content creation, and many more.
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Artificial Intelligence in Service
Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2018 · 3.3K citations
Management, Human Resource Management, Organizational Behavior +11