Journal of Cleaner Production · 2022 · 15 citations · 48 references
BusinessMarketingMarketing ManagementE-commerce RetailingMarketing StrategyBusiness-to-business E-commerceBusiness-to-consumer E-commerceConsumer TheoryE-commerce MarketingE-commerce StrategyMobile CommerceOnline Purchase IntentionPurchase Intent MeasurementPurchase Intent ModelingPurchase Intention AnalysisPurchase Intention Measurement
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
A Rationale and Test for the Number of Factors in Factor Analysis
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