Public Relations Review · 2022 · 11 citations · 70 references
Social SciencesCommunicationHealth PolicyDigital Political CommunicationHealth CommunicationPolitical MessagingCrisis MessagingDigital Health CommunicationHealth CampaignsSocial MediaSocial Media Health CommunicationStrategic Government MessagingDigital Health MessagingPandemic Risk MessagingPublic Health Crisis CommunicationPublic Health Government CommunicationSocial Media Crisis MessagingSocial Media Government CommunicationSocial PresenceSocial Presence Theory
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What Makes Online Content Viral?
Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations
Assessing Social Presence In Asynchronous Text-based Computer Conferencing
Liam Rourke, Terry Anderson, D. Randy Garrison et al. · AUSpace (Athabasca University) · 1999 · 1.8K citations · Full text