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B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

Business-to-business ResearchDigital MarketingReputation ManagementSocial InfluenceCommunicationPlatform-based Social ExchangeJournalismComputational Social ScienceCustomer ReviewSocial MediaManagementB2b EwomMarketingSocial WebOnline ReviewsInteractive MarketingSocial ComputingReputation SystemArts