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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
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References
1997
Year
Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava, Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 517-525