The Structure of Perceived Risk: Some Further Progress

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Business, Marketing, Marketing Management +12

Risk Taking and Information Handling in Consumer Behavior

Donald F. Blankertz, Donald F. Cox · Journal of Marketing Research · 1969 · 1.4K citations

Business, Marketing, Marketing Management +16

The Major Dimensions of Perceived Risk

Maddy Cunningham · Medical Entomology and Zoology · 1967 · 591 citations

Social Sciences, Psychology, Social Psychology +14

Consumer Choice Behavior. A Cognitive Theory

Alan B. Flaschner, Flemming Hansen · Journal of Marketing · 1973 · 238 citations

Business, Marketing, Psychology +14