Journal of Marketing Research · 1984 · 33 citations · 0 references
PharmacyBiostatisticsBayesian Data AnalysisStatisticsStochastic ModelingBayesian InferenceExposure AnalysisExposure AssessmentExposure-response AnalysisExposure-response ModelingMedia EffectsDirichlet Process ModelsDirichlet ProcessesExposure Mixture ModelingExposure-outcome ModelingObserved Versus Predicted Plots