Publication | Closed Access
Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach
324
Citations
0
References
1967
Year
Customer SatisfactionSymbolic ValuePurchase BehaviorConsumer StudyValue TheoryConsumer ResearchBuying BehaviorPsychologyConsumer CulturePsychological CharacteristicsManagementConsumer BehaviorConsumer PreferencesBehavioral SciencesConsumerismPurchase IntentionOnline Consumer BehaviorConsumer TheoryConsumer AppealMarketingConsumer Self-conceptBehavioral EconomicsConsumer PsychologyBusinessConsumer Attitude
What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.