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The Relationship between Anxiety and Positive and Negative Advertising Appeals
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1970
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AdvertisingBehavioral Decision MakingFear AppealsManagementSocial MarketingMarketing CommunicationConsumer ResearchConsumer AttitudeConsumer BehaviorSocial SciencesConsumer AppealMarketingNegative Advertising AppealsPersuasionPsychology
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