Journal of Marketing Research · 1969 · 62 citations · 0 references
Social SciencesMarketingSocial PsychologyConsumer BehaviorRisk PerceptionSocial InfluenceBehavioral Decision-makingConsumer TheoryInformation EvaluationInformation SearchInformational InfluencePerceived RiskConsumer Information SearchInformation Search Under RiskPurchase Decision InfluencePurchase Risk PerceptionSocial Influence In Decision-makingSocial Influence On ChoiceSocioeconomic Determinants Of RiskSocioeconomic Drivers
Michael Perry, B. Curtis Hamm, Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions, Journal of Marketing Research, Vol. 6, No. 3 (Aug., 1969), pp. 351-354