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Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
195
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0
References
1994
Year
Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto, Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes, Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 339-350