Concepedia

Publication | Closed Access

The influence of green branding on purchase intention, willingness to pay and consumers' emotional response: an experimental study

DOI

10

Citations

0

References

2018

Year

Mateus Luan Dellarmelin, Jhony Pereira Moraes, Lenoir Hoeckesfeld, Eliana Andréa Severo, Ivanete Schneider Hahn
Latin American J of Management for Sustainable Development

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