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The influence of green branding on purchase intention, willingness to pay and consumers' emotional response: an experimental study

Mateus Luan Dellarmelin, Jhony Pereira Moraes, Lenoir Hoeckesfeld, Eliana Andréa Severo, Ivanete Schneider Hahn

Latin American J of Management for Sustainable Development · 2018 · 10 citations · 0 references

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