Jurnal Teknik Informatika dan Sistem Informasi · 2021 · 18 citations · 3 references
ComputingInformation TechnologyInformation RetrievalOptimizationPerformance MeasurementImage RetrievalPerformance EvaluationSearch Engine OptimizationSearch SystemsWeb SearchWebsite Traffic AnalysisOn-page OptimizationSearch Engine EvaluationSearch Engine Result PagesSearch Engine Traffic AnalysisWebsite Optimization
Internet growth has made search engines essential for finding information, and website traffic—an indicator of success—is largely driven by its ranking in search engine results pages. The study seeks to improve search engine result page rankings by applying on‑page SEO techniques. The authors optimized image elements on a website and evaluated the impact using SEOptimer, Pingdom, and SEO Site Checkup before and after optimization. The results indicate that image optimization can influence search engine rankings.
Current development of the internet world has been growing rapidly, especially in the field of website. People use search engines to find the news or information they needed on a website. One of the many indications of the success of a website is traffic. Traffic could be received from various factors, one of which is website rank in Search Engine Result Page (SERP). To improve the SERP, SEO methods are required. This research will implement SEO to website especially on the image, and then analyzed by using a tester tools, for example SEOptimer, Pingdom Tools, and SEO Site Checkup. After the website has been optimized, tested with the same tester tools. From the research results can be seen whether image optimization can affect SERP.
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