Concepedia

Hui-Yi Ho

HH

7

Publications

513

Citations

7

H-Index

2010

Active since

Affiliations

Chinese Culture University(Current)

Shih Hsin University

Hui-Yi Ho is an author at Chinese Culture University specializing in interactive marketing, management, and marketing.

Top concepts

ManagementInteractive MarketingArtsMarketingSocial MediaCommunicationSocial InfluenceTrustTourismBusiness

Publications per year

2010–2014

7

Publications

7

Social influence's impact on reader perceptions of online reviews

Yi-Hsiu Cheng, Hui-Yi Ho · Journal of Business Research · 2014 · 339 citations

Majority Influence, Customer Review, Social Media +8

Uses and gratifications of mobile application users

Hui-Yi Ho, Ling-Yin Syu · 2010 · 71 citations

Influence of message trust in online word-of-mouth on consumer behavior – by the example of food blog

Hui-Yi Ho, Pi-Hsuan Chang Chien · 2010 · 28 citations

Digital Marketing, Consumer Research, Social Influence +19

The application of search engine optimization for internet marketing: An example of the motel websites

Li‐Hsing Ho, Jui-Chen Huang, Hui-Yi Ho · 2010 · 21 citations

Customer Satisfaction, Search Engine Optimization, Search Engine Marketing +17

Effects of Online Crowdfunding on Consumers’ Perceived Value and Purchase Intention

Hui-Yi Ho, Pao-Cheng Lin, Meng-Huang Lu · The Anthropologist · 2014 · 20 citations

Rows per page

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