Concepedia

Relative Importance of Impulse-Buying in Retail Stores

Vernon T. Clover

Journal of Marketing · 1950 · 93 citations · 0 references

Concepts

BusinessMarketingRetail ManagementConsumer BehaviorRetail MarketingRetail StrategyImpulse BuyingRetail Consumer BehaviorRetail Customer ExperienceRetail MerchandisingImpulse Buying CuesImpulse Buying ScaleImpulse Buying TendencyImpulse Purchase BehaviorImpulsive Buying