Statistics
Publications
2
Citations
314
H-Index
2
Active since
1950
Affiliations
Texas Tech University(Current)
Vernon T. Clover is an author at Texas Tech University specializing in retail strategy, impulse buying scale, and retail customer experience.
Publications per year
1950–1950
2
2
Relative Importance of Impulse-Buying in Retail Stores
Vernon T. Clover · Journal of Marketing · 1950 · 221 citations
Relative Importance of Impulse-Buying in Retail Stores
Vernon T. Clover · Journal of Marketing · 1950 · 93 citations
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