Publication | Closed Access
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
26
Citations
0
References
1990
Year
John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring, Journal of Marketing Research, Vol. 27, No. 1 (Feb., 1990), pp. 11-23